The Challenge

Last year I signed up for Ed Dale's 30 Day Challenge (now called "The Challenge"). It is a challenge about finding micro niches and learning how to dominate them and turn a profit.

Although I've had several years experience in programming, web design and e-learning, I somehow missed one of the crucial things I wish my lecturers would have taught me: Making money online!

A Message from the Past... 2009

For a period of time last year I was subscribed to an excellent magazine that looked at SEO and other on-line income generation strategies.

At the time, I was a skeptic and did not believe that generating money online was a possibility for me. I had this annoying voice in my head saying: "You're a programmer and web developer, your market is too big for you to sell your skills on-line." So I unsubscribed.

Unbeatable Customer Service - A Lesson from SitePoint

By being a consumer myself of information products (paper based or electronic) I've experienced a range of different customer support. From no replies, 24 - 48 hour replies to my favorite, uninitiated replies, that benefit me!

The last example of from a company that I trust a lot (my bookshelf is proof of that). A couple of weeks ago I decided to take them up on a 5 for the price of one deal. I ordered my 5 books and were quite happy with them. Then this week I got a customer service surprise I have not yet experienced...

Benchmark: 150 700 impressions, 42 clicks, 0 conversions, $10cost - in 30 minutes!

I have no idea how to feel about said statistics. I know to many it would not seem remarkable at all. To seasoned Internet marketers it might even seem downright laughable, but here are my thoughts.

I am brand new to this and I am astounded! My simple little add made over 150 700 impressions. To someone (me) who is trying to get out of the newspaper based model it sounds phenomenal. In the traditional medium there is no way that my ad would circulate to a crowd of 150 700, with 42 people remotely interested and only costing me $10. And all of that happening in 30 minutes!

Using Facebook for the First On-Line Marketing Campaign

Seeing that I am very new to this game, I thought I'd get stuck straight into it. My first platform for marketing? Facebook!

As I've been reading articles and watching web trends I stumbled upon an amazing finding - Facebook is more visited than Google. Personally, I've found this hard to believe, but following what statistics suggest, I decided to place my very first Facebook ad.